Now Reading: Rebel Kid Apoorva Mukhija moves to New York for MBA
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Rebel Kid Apoorva Mukhija moves to New York for MBA
Content creator Apoorva Mukhija, known as Rebel Kid, has moved to New York to pursue an MBA at NYU Stern. She revealed on a podcast that she applied to only one college in New York and got in. Mukhija said the move was partly to escape the constant pressure of maintaining an online persona and the cycle of being cancelled, which affects her brand deals and income.
Mukhija’s relocation follows backlash over her appearance on India’s Got Latent in February 2025, where she made a vulgar joke involving a contestant’s mother, leading to multiple FIRs under the IT Act. She said she received death and rape threats. Mukhija said she does not regret her decisions, adding that every mistake has led her to where she is today.
Hindustan Times reports that Mukhija plans to return to India eventually and build a direct-to-consumer (D2C) brand. She said she wants to understand business operations, supply chain, and unit economics rather than simply be the face of a company. Mukhija added that the "kaleshi aurat" is dead and she will make content only when she feels like it.
Indian Opinion Analysis
Both reports from Hindustan Times are neutral-report with a slightly sensationalist tone in the headline framing. The first article leads with the "cancellation" cycle and Mukhija's dislike of losing income, while the second leads with "constant pressure" to stay relevant. The shared core is a young creator seeking a fresh start abroad. The measured takeaway is that Mukhija is transparent about her motivations, both financial and personal, and her move is as much about education as escape. Watch for whether her content style changes after the MBA.
Coverage: 2 sources, 2 neutral
Sources (2): hindustantimes.com (neutral report), hindustantimes.com (2) (neutral report)
This story was synthesised by AI from the 2 sources linked above. Methodology and corrections.
