Now Reading: Royal Enfield’s Flying Flea electric bike enters Hyderabad at Rs 2.79 lakh
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Royal Enfield’s Flying Flea electric bike enters Hyderabad at Rs 2.79 lakh
Flying Flea, the electric mobility brand from Royal Enfield, has entered Hyderabad with four sales and service touchpoints for its FF.C6 electric motorcycle. The network includes a company-owned store on Erragadda Main Road and three other outlets in Vanasthalipuram, Hi-Tech City and Kondapur. Hyderabad is the second Indian market for the brand after Bengaluru.
The FF.C6 is priced at Rs 2.79 lakh (ex-showroom), with a Battery-as-a-Service option at Rs 1.99 lakh. The company said customers in Bengaluru have collectively ridden more than one lakh kilometres on the motorcycle. The expansion follows a hub-and-spoke service model, with the Erragadda outlet offering specialised technical support while the others handle routine servicing. The brand has also launched in Europe and the UK with stores in Paris, Barcelona, Berlin, Rome and London.
Indian Opinion Analysis
The Hyderabad launch signals Royal Enfield's strategy of building a retail network one city at a time, starting with its home market Bengaluru. The four touchpoints and hub-and-spoke service model address the biggest buyer concerns for electric two-wheelers: access to service and battery cost, through the Battery-as-a-Service option. The company's claim of one lakh collective kilometres in Bengaluru offers early usage data, but does not disclose sales numbers. The next step is entering more Indian cities, though no timeline has been named.
Source: telanganatoday.com
This brief was synthesised by AI from the source linked above. Methodology and corrections.
