
Sharad Purnima will be observed on Sunday, 25 October 2026, according to Aaj Tak and TV9 Hindi. The Purnima tithi begins at 11:55 am on 25 October and ends at 9:41 am on 26 October. The night-time rituals of kheer offering and Lakshmi puja will be performed on 25 October.

Devotees prepare kheer with milk and rice and place it under the moonlight after moonrise. TV9 Hindi states that moonrise is around 5 pm and the Kojagari Lakshmi puja muhurat is from 11:40 pm on 25 October to 12:31 am on 26 October. The festival is also called Kojagari Purnima and is linked to Lord Krishna's Maharas Leela in Braj.
TV9 Hindi adds that seeing an owl on this night is considered auspicious because the owl is goddess Lakshmi's vehicle. Aaj Tak advises using local panchangs for exact muhurat timings.
Both sources provide uniform, neutral coverage of the festival date and rituals. Aaj Tak focuses on the kheer offering, puja significance and Krishna's Maharas Leela, while TV9 Hindi adds a distinct section on the owl as Lakshmi's vehicle and its sighting as a good omen, noting that it is based on religious beliefs and includes a disclaimer. The balanced reading is that both outlets report the same core facts about the festival date, tithi timings and traditional practices, with TV9 Hindi including an additional faith-based element that Aaj Tak omits. Neither source adopts a critical or political stance. The next concrete event is the puja on 25 October night.
Coverage: 2 sources, 2 neutral
Sources (2): aajtak.in (neutral report), tv9hindi.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.