
A behind-the-scenes video from the sets of the upcoming film ‘Eetha’ showing Shraddha Kapoor in a red saree performing a song sequence has gone viral on social media. Fans have flooded platforms with requests for the makers to release the song, praising her dance moves and transformation for the role. One user wrote on X that they could not recognise her, while others called the look graceful.

The clip adds to the buzz generated by the film’s teaser, which was first attached to ‘Cocktail 2’ and later released digitally. Directed by Laxman Utekar, ‘Eetha’ was initially set for release on 28 August 2026 but was postponed to 4 December to avoid a clash with Yash’s ‘Toxic’. The new date still sees competition from an untitled Anees Bazmee film starring Akshay Kumar and Vidya Balan.
Both The Times of India and India Today provide nearly identical coverage of the viral clip, leading with fan reactions and the film’s release details. Neither outlet frames the story critically or politically, the coverage is uniform straight entertainment reporting. The Times of India notes the film’s box-office competition from the Akshay Kumar-Vidya Balan project, while India Today mentions Prabhas’ ‘Fauzi’ as a December release. Neither source adds independent analysis or commentary. The story rests entirely on social media buzz, with no official statement from the makers on the song or the leaked footage. Both outlets report the release date as 4 December 2026.
Coverage: 2 sources, 2 neutral
Sources (2): timesofindia.indiatimes.com (neutral report), indiatoday.in (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.