
The makers of the upcoming Telugu film Kiku Chiranjeevi have announced a unique promotional strategy: morning shows on its release day, August 28, 2026, will be free. Producer Deepti Nadiminti urged audiences…
The makers of the upcoming Telugu film Kiku Chiranjeevi have announced a unique promotional strategy: morning shows on its release day, August 28, 2026, will be free. Producer Deepti Nadiminti urged audiences to watch the film and share their feedback.

The survival drama thriller stars Kiku Yanamala and Kashish Khan. The plot follows Kiku Yanamala's character, who has dextrocardia (heart on the right side of the chest), as he fights for survival while being chased by multiple gangs. The supporting cast includes Easwari Rao, Tanikella Bharani, and others. Music is by Shekar Chandra.
The free-morning-show tactic is an unusual bid to build word-of-mouth on opening day, bypassing traditional paid previews. It puts the film's fate squarely on audience reaction within hours of release. Kiku Chiranjeevi releases alongside the already strong Irumudi and Toxic, making the weekend crowded. The film's core novelty, a protagonist with dextrocardia, is a rare medical hook in Telugu cinema. Whether the free shows generate enough buzz to translate into paid evening and weekend collections will be the immediate test.
Source: 123telugu.com
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