VLF Strada electric scooter launched in India at Rs 1.20 lakh

The Story in Brief

Italian-origin brand VLF has launched the Strada electric scooter in India, with prices starting at Rs 1.20 lakh for the City variant and Rs 1.55 lakh for the Max variant. Manufactured in Zhejiang, China, the scooter is sold through Kolkata-based Motohaus. VLF claims the Strada Max can deliver an IDC-certified range of up to 250 km on a single charge, powered by two batteries with a combined capacity of 4.32 kWh.

VLF Strada electric scooter launched in India at Rs 1.20 lakh

The City variant gets a removable 2.16 kWh LFP battery and a claimed 130 km range. The Strada offers three riding modes: Eco (top speed 45 kmph), City (65 kmph) and Sport (85 kmph). Charging the City variant from 20% to 100% takes about three hours, while the Max variant requires around six hours. Features include a five-inch TFT display, all-LED lighting, keyless ignition, and a split-seat layout.

VLF Strada competes with established models such as the TVS iQube and Bajaj Chetak in the Indian electric scooter market.

Indian Opinion Analysis

The VLF Strada enters a crowded Indian electric scooter market where range anxiety remains a key barrier for buyers. The claimed 250 km IDC range, if borne out in real-world conditions, would place the Max variant ahead of most rivals in the segment. However, the six-hour charging time for the dual-battery setup may deter users without overnight or workplace charging. The City variant's lower price and removable battery target daily commuters, while the Max aims at longer-distance riders. VLF faces the challenge of building service and sales infrastructure through a single Kolkata-based distributor.


Source: businesstoday.in

This brief was synthesised by AI from the source linked above. Methodology and corrections.

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