Now Reading: Why Ranveer Singh skipped Dhurandhar promotions, marketer reveals
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Why Ranveer Singh skipped Dhurandhar promotions, marketer reveals
The Story in Brief
Varun Gupta, founder of Max Marketing, has said that Ranveer Singh did not promote the two-part film franchise ‘Dhurandhar’ because of his prior box-office run. Speaking on the Everyday Empires podcast, Gupta said that unlike Ranbir Kapoor, who had ‘Tu Jhoothi Main Makkaar’ before ‘Animal’, Ranveer Singh had not had a great run before ‘Dhurandhar’. The decision to let the film’s assets speak instead of the actor was taken jointly by the actor, director, producer and marketing team.
Gupta also recalled that the marketing team faced criticism before the film’s release, with articles saying promotions were bad and there was no buzz. He said director Aditya Dhar remained calm and sent the articles without questioning the team, saying ‘It’s all okay.’ Gupta described the trust as making the team feel like ‘warriors’.
The first instalment of ‘Dhurandhar’ released in December 2025 and collected over Rs 1,300 crore worldwide. The sequel, ‘Dhurandhar: The Revenge’, released in March 2026 and became the highest-grossing release of 2026, collecting over Rs 1,800 crore worldwide.
Indian Opinion Analysis
All four outlets present the same interview facts without editorial slant, making this uniform straight reporting. The Indian Express and Hindustan Times give the fullest account, including the 3.5-minute promotional asset and Aditya Dhar’s calm reaction to criticism. The Times of India adds the comparison with Ranbir Kapoor’s pre-Animal release. NDTV’s version is the briefest, offering only the headline reason. The coverage leaves no factual disagreement: all agree the decision was conscious, joint, and based on Ranveer Singh’s prior box-office performance. The concrete outcome is the two-part franchise’s combined worldwide gross of over Rs 3,100 crore, the first Indian franchise past the Rs 3,000-crore mark.
Coverage: 4 sources, 4 neutral
Sources (4): indianexpress.com (neutral report), hindustantimes.com (neutral report), timesofindia.indiatimes.com (neutral report), ndtv.com (neutral report)
This brief was synthesised by AI from the 4 sources linked above, so one read covers every framing they carry. Methodology and corrections.
