Zomato wishes Swiggy in full-page ad without naming rival

Zomato ran a full-page colour advertisement in The Times of India on August 6, wishing its competitor Swiggy a happy birthday without mentioning Swiggy's name, instead using the characteristic orange colour associated with Swiggy. This followed a similar ad in July for Zomato's own birthday, which used only its signature red colour without the brand name. Both ads generated significant social media buzz.

This is not the first instance of camaraderie between the rivals. In November 2024, Zomato welcomed Swiggy on its stock market listing day. Swiggy reposted the message with the comment "it's giving jai and veeru", a reference to the friendship from the Bollywood film Sholay. The gestures reflect a trend of brand-to-brand warmth, contrasting with the usual marketing warfare seen in competitive industries.