Now Reading: 78% of Indian Gen Z prefers experiences over products, report finds
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78% of Indian Gen Z prefers experiences over products, report finds
78% of Indian Gen Z prefers experiences over products, report finds
Indian Gen Z and millennial consumers are shifting discretionary spending from physical goods to experiences, a trend confirmed by the BookMyShow-EY-Parthenon report 'Beyond Attention. Into Immersion.' The report says 78% of Indian…
Indian Gen Z and millennial consumers are shifting discretionary spending from physical goods to experiences, a trend confirmed by the BookMyShow-EY-Parthenon report 'Beyond Attention. Into Immersion.' The report says 78% of Indian consumers now prefer experiences over products, and 44% make unplanned experiential purchases. This 'fun fund' spending covers concert tickets, scuba diving, pottery workshops, treks, and cultural events like Comic Con and Van Gogh 360.
The report cites CBRE research showing experience spending in Asia-Pacific has outpaced physical goods since 2022. Individual accounts from Gen Z consumers in Mumbai, Tamil Nadu, and Scotland illustrate the behaviour. Spending strategies vary: some cap event costs at Rs 500-1,000, while others fund activities from project income or freelance savings. One respondent spends about Rs 1 lakh annually on adventure sports and trekking.
Indian Opinion Analysis
Both livemint articles report the same trend in nearly identical terms, using the BookMyShow-EY-Parthenon report data, the same three Gen Z interviewees, and identical quotes. There is no partisan framing because the story is a lifestyle feature with no government involvement. The coverage is uniform straight reporting on consumer behaviour. The substance is the 78% preference for experiences over products and the 44% unplanned purchase rate. The practical question is whether retailers and mall operators can adapt to this spending shift, and earnings reports from listed mall owners and experience platforms this quarter will show if the data translates into revenue.
Coverage: 2 sources, 2 neutral
Sources (2): livemint.com (neutral report), livemint.com (2) (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry.
