ET Retail’s ShopFWD 2026 to decode experience economy in Bengaluru

ETRetail will hold the fourth edition of its ShopFWD summit on August 26-27 at Conrad Bengaluru under the theme 'The Experience Economy Playbook'. The event will feature two tracks: Fashion XP and the Shopping Centre Leadership Summit, chaired by Arvind Fashions MD & CEO Amisha Jain.

ETShopFWD 2026 to decode fashion, mall experience economy

Industry leaders including Hiren Gor of Levi Strauss & Co, Johnson Verghese of Fossil India, and executives from Pepe Jeans, Timex, Shoppers Stop, Nykaa Fashion and Forum Malls will discuss how brands must compete on experience, relevance and consumer engagement rather than price or convenience alone. Key sessions will examine premiumisation, omnichannel retail, personalisation and whether malls will retain their sheen by 2047.

Indian Opinion Analysis

All five source articles are neutral-report coverage from the same outlet, retail.economictimes.indiatimes.com, with no competing stances. The summit's framing treats the shift from transactional to experiential retail as a consensus industry challenge, not a policy or political issue. The reporting consistently foregrounds the commercial and strategic implications for brands and mall operators. Readers should watch for specific consumer behaviour data or investment announcements that may emerge from the summit discussions.

Coverage: 5 sources, 5 neutral


Sources (5): retail.economictimes.indiatimes.com (neutral report), retail.economictimes.indiatimes.com (2) (neutral report), retail.economictimes.indiatimes.com (3) (neutral report), retail.economictimes.indiatimes.com (4) (neutral report), retail.economictimes.indiatimes.com (5) (neutral report)

This brief was synthesised by AI from the 5 sources linked above, so one read covers every framing they carry. Methodology and corrections.

Updated: this story now draws on 5 sources.

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