Now Reading: Actors Yet to Reply to Maharashtra FDA Pan Masala Notices
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Actors Yet to Reply to Maharashtra FDA Pan Masala Notices
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have not responded to show-cause notices issued by the Maharashtra Food and Drug Administration over a pan masala advertisement, FDA Commissioner Tukaram Mundhe said…
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have not responded to show-cause notices issued by the Maharashtra Food and Drug Administration over a pan masala advertisement, FDA Commissioner Tukaram Mundhe said at a Mumbai Press Club event.
The FDA suspects the use of “Vimal Elaichi” in the advertisement could indirectly promote Vimal Pan Masala, a product category banned in Maharashtra. Mundhe said advertisements across newspapers, television and social media were being monitored for violations.
The notices were issued on August 11 under the Food Safety and Standards (Advertising and Claims) Regulations, 2018. Mundhe said endorsers could face fines of up to Rs 10 lakh, along with directions to withdraw the advertisement or other action.
Indian Opinion Analysis
A show-cause notice is not a penalty. It gives the recipients an opportunity to present their explanation before the authority decides whether the advertisement breached the applicable rules. The eventual outcome can depend on how regulators interpret the relationship between the advertised product and the restricted category, as well as the endorsers’ role and the advertiser’s evidence. The Maharashtra FDA’s next formal decision will follow the replies, or the expiry of the response opportunity if no replies are filed.
Source: timesnownews.com
This brief was synthesised by AI from the source linked above.
