
Indian smartphone brand Ai+ has launched Project Trust+, committing Rs 20 crore a year for five years, or Rs 100 crore, to improve device security. The programme invites independent researchers, developers and…
Indian smartphone brand Ai+ has launched Project Trust+, committing Rs 20 crore a year for five years, or Rs 100 crore, to improve device security. The programme invites independent researchers, developers and ethical hackers to test Ai+ smartphones, challenge its security architecture and report vulnerabilities before they affect consumers.

Rediff describes Project Trust+ as a bug bounty programme, while Hindustan Times presents it as a broader community security initiative. Ai+ CEO Madhav Sheth said the company wants to build trust through transparency and collaboration. Rediff reports that Ai+, launched in September 2025, recorded Rs 965 crore in its first fiscal year and is targeting more than Rs 7,500 crore in the current fiscal year.
The easy narrative is that a large cheque proves a phone is secure. It does not. Nor is the opposite claim, that the programme is mere image repair, established by the sources. The useful test is whether researchers can report flaws freely, whether Ai+ fixes them promptly, and whether it publishes enough evidence for users to judge the results. The number to watch is not Rs 100 crore, but the vulnerabilities found and resolved over five years.
Sources (2): hindustantimes.com, rediff.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.