Now Reading: Akshay Kumar laughs off pan masala ad question at event
-
01
Akshay Kumar laughs off pan masala ad question at event
At a promotional event, actor Akshay Kumar broke into laughter when a journalist asked him about celebrity endorsements of pan masala products. The journalist quipped, 'Sab kesar bech rahe hain, aap Acer…
At a promotional event, actor Akshay Kumar broke into laughter when a journalist asked him about celebrity endorsements of pan masala products. The journalist quipped, 'Sab kesar bech rahe hain, aap Acer bech rahe hain?' referring to the controversy involving Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal Pan Masala advertisement. Akshay did not give a serious reply and the video of his reaction is now viral on social media.
The question comes as the Maharashtra Food and Drug Administration has issued show-cause notices to the three actors, alleging that their commercial amounts to indirect or surrogate advertising of a pan masala brand, which is prohibited. The department described the notice as a 'final warning' and said the ad appeared misleading under the Food Safety and Standards Act, 2006. Akshay was announced as the brand ambassador for Acer in India on August 20.
Indian Opinion Analysis
The Maharashtra FDA's action follows a broader crackdown on surrogate ads for pan masala and gutka, which are banned from direct promotion. Celebrities endorsing such products risk legal action under the Cigarettes and Other Tobacco Products Act as well as food safety laws. The stakes are high: if found guilty, the actors could face fines or even a ban from advertising. The regulator, led by Commissioner Tukaram Mundhe, has been inspecting food outlets and ads across the state. Watch for whether the FDA issues similar notices to Akshay Kumar or other brand ambassadors in the coming weeks.
Source: timesofindia.indiatimes.com
This story was synthesised by AI from the source linked above.
