
Google has introduced AI-powered features across Search and Gemini to help students prepare for competitive examinations including JEE and NEET. The tools, part of Google's "Back to School 2026" initiative, allow students…
Google has introduced AI-powered features across Search and Gemini to help students prepare for competitive examinations including JEE and NEET. The tools, part of Google's "Back to School 2026" initiative, allow students to take practice quizzes, generate interactive visualisations, receive step-by-step assistance through Google Lens, and access personalised study plans.

A dedicated Student Hub within Gemini lets users upload lecture notes and syllabi to conduct diagnostic quizzes, identify knowledge gaps, and create bite-sized lessons. Google is also offering eligible college students outside the US, including in India, free access to its Google AI Plus plan for one year, with a redemption window open until December 31, 2026.
The rollout comes as major AI companies sharpen their focus on education, with OpenAI introducing Study Mode and pursuing partnerships with Indian schools and edtech companies.
Google's entry into exam prep directly challenges Indian edtech players like Byju's and Unacademy, which have built business models around paid test series and personalised coaching. With Search and Gemini already used by hundreds of millions of Indian students, Google can offer basic revision and practice tools at zero marginal cost. The key question is whether Google will eventually layer premium features on top, replicating its cloud and storage pricing strategy. For edtech firms, differentiation will now have to come from live tutoring, mentorship, and offline reach, areas where Google has no presence. Watch for Byju's and Unacademy's next quarterly user numbers to gauge the impact.
Source: inc42.com
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