Now Reading: Amul launches protein cubes with 25g per pack at ₹80
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Amul launches protein cubes with 25g per pack at ₹80
The Story in Brief
Amul has introduced High Protein Cubes, a crunchy snack with 25 grams of protein per 38-gram pack, priced at ₹80. The snack comes in five flavours: Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs and Tomato. A box of five packs costs ₹400. Each pack includes a separate seasoning sachet. The cubes can also be added to gravies, soups or made into a protein-rich bhel.
Brand manager Shefali Vijaywargiya announced the product on X on 30 October, saying Amul spent more than a year developing it. The cubes use milk protein and deliver protein comparable to a scoop of protein powder while keeping calories in check. The product is listed on Amul's online store but is currently sold out, with a maximum purchase limit of two boxes per order and no returns or cancellations allowed.
Indian Opinion Analysis
The launch targets a market where most packaged snacks are carbohydrate-heavy and protein-poor. By selling at ₹80 per pack and limiting online orders to two boxes, Amul is testing demand before committing to mass retail. The product is sold out on its own site, which suggests initial supply is small. Whether the cubes become a mainstream alternative to protein powders or remain a niche experiment depends on repeat purchases and wider retail distribution.
Source: businesstoday.in
This brief was synthesised by AI from the source linked above. Methodology and corrections.
