Now Reading: AP MEPMA joins GoMill to set up 100 millet outlets for SHG women
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AP MEPMA joins GoMill to set up 100 millet outlets for SHG women
The Andhra Pradesh Mission for Elimination of Poverty in Municipal Areas has partnered with GoMill, the millet brand of EBG Group, to create 100 millet-based kiosks and retail outlets run by 500…
The Andhra Pradesh Mission for Elimination of Poverty in Municipal Areas has partnered with GoMill, the millet brand of EBG Group, to create 100 millet-based kiosks and retail outlets run by 500 urban Self-Help Group women. GoMill will provide franchise support including product development, branding, and market access, while MEPMA will arrange bank loans and livelihood scheme linkages through district teams.
Andhra Pradesh is the pilot state for the programme, which targets direct and indirect employment for 1,500 people. EBG Group founder Dr Irfan Khan said entrepreneurship was a sustainable path to economic empowerment and the franchise model would combine healthier food with profitable enterprises for women.
Indian Opinion Analysis
Urban SHG women in Andhra Pradesh have long run micro-enterprises, but millet retail requires different capital, branding and hygiene skills than the tailoring or papad units common in the programme. A franchise model transfers those costs to GoMill, but the risk for each woman is the loan she takes through the bank linkage MEPMA arranges. The pilot state gets first data on default rates, unit-level profitability, and repeat customers, numbers that will decide whether the model scales to other states. The next milestone is the number of outlets that actually open in the first quarter of the rollout.
Source: deccanchronicle.com
This brief was synthesised by AI from the source linked above.
