
Apple is reportedly negotiating multiyear deals with news publishers to license their content for an AI-powered upgrade of Siri. The Wall Street Journal reported that Apple contacted publishers in recent months, proposing…
Apple is reportedly negotiating multiyear deals with news publishers to license their content for an AI-powered upgrade of Siri. The Wall Street Journal reported that Apple contacted publishers in recent months, proposing a variable compensation model where publishers are paid when Siri uses their material. Apple has discussed a budget potentially worth hundreds of millions of dollars for these payments.

The approach differs from standard fixed-fee licensing deals common among AI companies. Apple's move follows a setback in late 2024 when it disabled AI-generated news summaries that produced inaccurate headlines. The upgraded Siri, expected later this year, aims to improve contextual responses by drawing on licensed news content.
The story of Apple wooing publishers with a per-use payment model sounds like a fairer deal, but it risks repeating old mistakes. The same publishers that complained about inaccurate AI summaries are now being asked to trust Apple's promise of quality. The real test is whether the variable fee encourages careful curation or simply rewards volume. Will publishers demand a guarantee that their content won't be mangled again?
Sources (2): timesnownews.com, economictimes.indiatimes.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.