
Apple has approached several publishers about licensing their content for an AI-powered upgrade to Siri, expected later this year, as reported by The Wall Street Journal. The talks, held in recent months,…
Apple has approached several publishers about licensing their content for an AI-powered upgrade to Siri, expected later this year, as reported by The Wall Street Journal. The talks, held in recent months, focus on multiyear agreements to make Siri more capable of delivering relevant news and information.
Under Apple's unusual proposal, publishers would be paid only when their content is used by Siri, rather than receiving a fixed licensing fee. Apple has reportedly set aside hundreds of millions of dollars for such payments. The move comes after Apple disabled a flawed AI news summary feature in late 2024.
Apple's usage-based payment model sounds fairer than the blanket deals other AI companies demand, but publishers should be wary. If Siri rarely surfaces their content, the payouts could be paltry, leaving them with little return for handing over valuable archives. The real test will be whether Apple agrees to minimum guarantees or transparent reporting of how often content is used. Without that, the offer is just a promise.
Source: timesnownews.com
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