
Asus launched the Vivobook S14 and Flip 14 laptops in India this week. The Vivobook S14 features an Intel Core Ultra processor and a 14-inch OLED display, while the Flip 14 is a convertible model with a 360-degree hinge.

Oppo introduced the K14 Lite smartphone with a MediaTek Dimensity 700 chip and a 5,000 mAh battery. Samsung announced that it will offer the Galaxy Z Fold8 Ultra and Galaxy Z Fold8 with lower monthly EMIs through its Galaxy Forever plan. The company also launched a new line of Bespoke AI home appliances in India.
Sony launched the FE 8-14mm F3.5 Fisheye G lens for full-frame cameras. Portronics introduced the AeroDock Ultra, a triple-fan laptop cooling stand. Google Trends data showed a rise in searches for modak recipes ahead of Ganesh Chaturthi.
The gadget launches coincide with the festive season, a period when consumer electronics sales typically spike in India. The Samsung Galaxy Forever plan mirrors a trend seen globally where manufacturers tie financing to device trade-ins to lock in brand loyalty. For Oppo, the K14 Lite targets the sub-Rs 15,000 segment, where competition from Xiaomi and Realme is intense. Asus continues to push OLED screens as a differentiator in the premium laptop space. The next indicator to watch is the first-week sales figures for the Samsung foldables, which will signal whether the EMI plan boosts volume in a category that has remained niche in India.
Source: deccanherald.com
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