Now Reading: Bajaj Pulsar completes 25 years, 2 crore units sold globally
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Bajaj Pulsar completes 25 years, 2 crore units sold globally
Bajaj Auto's Pulsar, launched in November 2001, is celebrating 25 years. The motorcycle, which began as a performance bike for Indian youth, has sold over 2 crore units globally. The brand has…
Bajaj Auto's Pulsar, launched in November 2001, is celebrating 25 years. The motorcycle, which began as a performance bike for Indian youth, has sold over 2 crore units globally. The brand has evolved from muscular design and powerful performance to include modern features like a 5-inch TFT display, phone connectivity, and riding modes on the new Pulsar 150.
To mark the milestone, Bajaj launched the 'My Pulsar Story' campaign, inviting riders to share their experiences. Over 3,000 stories have been received so far, including from riders outside India. Bajaj Auto President Marketing Sumit Narang said the brand's core identity of power and riding thrill has been maintained across models from 125cc to 400cc.
Indian Opinion Analysis
Pulsar's entry in 2001 broke the market's then-focus on mileage, creating the 'sports commuter' segment that rivals like Hero and TVS later chased. The 2-crore sales figure places it among India's most successful bike brands, though it faces stiffer competition today from Royal Enfield's 350cc range and Yamaha's MT series. Bajaj's challenge now is replicating the emotional pull of the original 150cc model with younger buyers who have more choices across segments. The real test will be whether the new 125 and 150 variants can sustain showroom footfall beyond the anniversary campaign buzz.
Bajaj has kept Pulsar's 'DNA' of muscular design and sporty stance while upgrading underpinnings, switching from twin-shock to monoshock suspension and from double-cradle to diamond-type frame.
Source: bazaar.businesstoday.in
This brief was synthesised by AI from the source linked above.
