Bigg Boss Telugu winner warns commoners: expect Rs 1 lakh monthly social media cost

Kaushal Manda, a former winner of Bigg Boss Telugu, has advised commoners aspiring to enter the upcoming Season 10 to budget heavily for social media promotion. In a video, he said the show pays contestants only Rs 15,000 to Rs 25,000, but maintaining a social media feed to stay visible costs at least Rs 1 lakh per month. He noted that pre-pandemic, such spending was unnecessary, he himself never paid for promotion, but now, without paid feeds, audiences struggle to recognise contestants.

Manda warned that value inside the house comes only from winning the show. He pointed out that last season, many commoners entered but only the winner's name stayed with viewers. Those who leave without winning, he said, waste their effort and time. He urged aspiring contestants to focus on winning, not just participating.