Now Reading: Tirumala temple warns public against fake laddu video
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Tirumala temple warns public against fake laddu video
Tirupati: The Tirumala Tirupati Devasthanams (TTD) on Monday urged devotees not to share unverified video clips after a viral clip falsely claimed a thread was found in the temple's laddu prasadam. The…
Tirupati: The Tirumala Tirupati Devasthanams (TTD) on Monday urged devotees not to share unverified video clips after a viral clip falsely claimed a thread was found in the temple's laddu prasadam. The TTD said the clip circulating on social media is baseless and designed to cause unnecessary alarm.
In a statement, the TTD clarified that the laddu prasadam is prepared daily under the supervision of Sri Vaishnava Brahmins following strict hygiene standards. Raw ingredients are checked using AI-based sorting machines and subject to rigorous quality controls, making contamination extremely unlikely. All preparation is continuously monitored.
The board strongly condemned attempts to damage the temple's reputation and asked devotees to report any suspicious content to TTD authorities immediately rather than sharing unverified clips on social media.
Indian Opinion Analysis
The TTD's public appeal reflects a broader challenge facing major Indian temples in the age of viral social media. Since 2017, the Tirumala laddu has had Geographical Indication (GI) tag protection, making any quality allegation a legal as well as reputational issue. The temple draws roughly 60,000-80,000 visitors daily, and the laddu prasadam is distributed free to all. The TTD's mention of AI-based sorting machines suggests it has invested in modern quality control, a response to earlier controversies over food safety in mass religious kitchens. The next test will be whether the police trace the origin of the video and take action, which would set a precedent for how temple authorities handle digital disinformation in future.
Source: deccanchronicle.com
This story was synthesised by AI from the source linked above.
