Now Reading: BJP uses memes, Gen-Z slang to target young voters on Instagram
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BJP uses memes, Gen-Z slang to target young voters on Instagram
The BJP has revamped its social media strategy to court Gen-Z voters, using pop-culture references and slang such as 'Brothaa', 'Delulu', and 'Kinda Chic' on Instagram and X. A recent meme-cum-motivation post…
The BJP has revamped its social media strategy to court Gen-Z voters, using pop-culture references and slang such as 'Brothaa', 'Delulu', and 'Kinda Chic' on Instagram and X. A recent meme-cum-motivation post depicts the party's main handle as a Spartacus warrior and state accounts as soldiers, pledging to protect 'Maa Bharati' from 'Dimagi Naxals'.
The party's new social media head, Deepak Mhaske, told NDTV he will focus on Instagram reels to disseminate government policy information. The content includes AI-generated cartoon strips taunting Rahul Gandhi and references to Motu-Patlu praising Uttar Pradesh infrastructure. The Congress has also targeted youth through Rahul Gandhi's 'Chhatron ki Goonj' events.
Indian Opinion Analysis
The report, from a single source, frames the BJP's meme-driven outreach as a strategic modernisation, not a departure from its core message. It gives equal space to the Congress's parallel youth efforts, but the story is presented as a descriptive feature rather than a critical assessment. The coverage is neutral-report, noting the BJP's new focus on Instagram and its use of slang without evaluating effectiveness. The key question is whether such content will translate into support among a demographic that makes up a quarter of India's population.
Coverage: 2 sources, 1 neutral
Sources (2): ndtv.com (neutral report), ndtv.com (2)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry.
