Now Reading: Bournvita maker drops health claims, Amway removes ‘100%’ label after FSSAI notice
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Bournvita maker drops health claims, Amway removes ‘100%’ label after FSSAI notice
Bournvita maker drops health claims, Amway removes ‘100%’ label after FSSAI notice
Mondelez India, the maker of Bournvita and Cadbury products, has withdrawn health and nutrient-comparison claims after the Food Safety and Standards Authority of India (FSSAI) issued a notice. The regulator said the…
Mondelez India, the maker of Bournvita and Cadbury products, has withdrawn health and nutrient-comparison claims after the Food Safety and Standards Authority of India (FSSAI) issued a notice. The regulator said the claims were misleading. Mondelez removed the claims and related advertisements from e-commerce platforms and assured compliance.
The FSSAI said several other companies also took corrective action. Amway India has dropped the term "100%" from its coconut oil packaging and "Energy Drink" from its XS product range. Sapiens Labs withdrew misleading claims, and Juza Foods agreed to remove claims about immunity and calcium from baby-food products. Flipkart delisted Vichi Agro Products after a notice over a trade name.
More than 150 notices have been issued to food businesses in the enforcement drive. Companies named include Nestlé India, PepsiCo, Coca-Cola India, and Red Bull India. Amway will introduce revised packaging from August 2026 and has sought permission to sell existing stock until then.
Indian Opinion Analysis
The FSSAI's latest enforcement targets a common industry practice: brands comparing micronutrient levels against competitor products without disclosing absolute quantities, which can mislead parents into choosing one malt-based drink over another based on selective nutrient-to-gram ratios. This crackdown follows the regulator's April 2024 advisory requiring companies to back all nutritional comparisons with scientific evidence. Bournvita specifically faced renewed scrutiny after a 2023 viral social media post questioned its high sugar-to-protein ratio, leading the National Commission for Protection of Child Rights to seek label changes. The FSSAI has examined over 150 products under this drive, and the companies now have between six months and one year to exhaust old stock before the new labels must be on shelves.
Source: livemint.com
This brief was synthesised by AI from the source linked above.
