Now Reading: Dhoni’s 7Padel partners Kerastase for women’s padel push
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Dhoni’s 7Padel partners Kerastase for women’s padel push
MS Dhoni-backed padel venture 7Padel has teamed up with hair care brand Kerastase to launch 'Padel in Gloss', a programme aimed at encouraging more women to take up the sport. The initiative…
MS Dhoni-backed padel venture 7Padel has teamed up with hair care brand Kerastase to launch 'Padel in Gloss', a programme aimed at encouraging more women to take up the sport. The initiative will provide coaching sessions and beauty experiences for women at 7Padel centres across India.
The partnership seeks to combine sport with self-expression, offering women a platform to engage with padel, which is rapidly growing in popularity in the country. The programme includes on-court training and off-court grooming sessions, with the first events planned at 7Padel facilities.
Indian Opinion Analysis
Padel, a racket sport played on an enclosed court, is witnessing a boom in India with several celebrity-backed ventures investing in infrastructure. The tie-up between a luxury haircare brand and a padel chain signals an effort to tap into the premium fitness and lifestyle market among urban women. With no official national federation yet, growth relies on private initiatives. The next milestone to watch is the expansion of 7Padel's centre count, currently at a handful of cities, and whether similar corporate partnerships follow.
Source: sports.ndtv.com
This story was synthesised by AI from the source linked above.
