Now Reading: EC targets Gen Z and Alpha ahead of 2029 Lok Sabha polls
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EC targets Gen Z and Alpha ahead of 2029 Lok Sabha polls
The Election Commission has launched a renewed outreach to Gen Z and Gen Alpha voters ahead of the 2029 Lok Sabha elections, aiming to create an informed young electorate. The revamped campaign,…
The Election Commission has launched a renewed outreach to Gen Z and Gen Alpha voters ahead of the 2029 Lok Sabha elections, aiming to create an informed young electorate. The revamped campaign, called ELC 2.0, will target students from classes 9 to 12 in 15 lakh schools, plus 70,000 colleges and 1,400 universities, across 4,123 assembly constituencies.
There are 14.78 crore people in the 18-26 age group. The EC plans to set up 50,000 Electoral Literacy Clubs, with 10 per constituency. The clubs were first introduced in 2018 under the SVEEP programme to teach democratic values and electoral processes. The new version is digitally enabled to match how young people now consume information.
Officials said the clubs will lead future campaigns to educate the public. The EC has not announced a specific rollout date for the programme.
Indian Opinion Analysis
The move follows growing concern over falling voter turnout among young Indians. In 2019, the EC reported youth turnout was several percentage points below the national average. ELCs were launched in 2018 but struggled with inconsistent activity. The revamp to ELC 2.0 aims to fix this by using a digital-first approach, including online modules and social media engagement. The EC will track sign-ups and activity levels through a real-time dashboard. The first batch of the revamped clubs is expected to roll out before the next academic year.
Source: deccanchronicle.com
This brief was synthesised by AI from the source linked above.
