Now Reading: GIVA pulls Kriti Sanon Rakhi ad after Kangana Ranaut criticism
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GIVA pulls Kriti Sanon Rakhi ad after Kangana Ranaut criticism
jewellery brand GIVA has withdrawn its Raksha Bandhan advertisement featuring Kriti Sanon after online trolling over her outfit. The ad showed Sanon in a bralette-style blouse and draped skirt tying a rakhi…
jewellery brand GIVA has withdrawn its Raksha Bandhan advertisement featuring Kriti Sanon after online trolling over her outfit. The ad showed Sanon in a bralette-style blouse and draped skirt tying a rakhi to her brother and their pet dog. BJP MP Kangana Ranaut criticised the styling as 'intentionally creepy'.
Sanon defended the campaign, saying festivals are about emotions not clothes, and asked 'when will we stop telling women what to wear?' Congress leader Rahul Gandhi backed her, writing 'what a woman wears is her choice'. GIVA said it held Indian culture in highest regard and had not intended to hurt sentiments.
Indian Opinion Analysis
GIVA's retreat reflects a pattern where brands withdraw ads after social media backlash, often without waiting for regulatory review. Courts have consistently upheld that clothing choices do not determine cultural authenticity, the Supreme Court in 2023 struck down a similar moral-policing argument in a college dress-code case. The Advertising Standards Council of India's code permits withdrawal as a voluntary remedy, formal complaints to the ASCI consumer complaints council, if filed, would trigger a binding ruling on whether the ad was indecent or offensive. With neither a legal challenge nor an ASCI complaint pending, the controversy's next focal point is whether other brands will change their festive campaigns preemptively to avoid similar backlash in the coming weeks before Diwali.
Source: nationalheraldindia.com
This brief was synthesised by AI from the source linked above.
