Fashion quick commerce platforms add styles, stores ahead of festive season

Fashion quick commerce platforms Zilo, Knot and NewMe are expanding their inventories and delivery networks ahead of the festival season, targeting demand from weddings, parties and gifting. Zilo plans to link 250 brand stores with its dark stores by mid-September, up from 150 in early August, and has already increased its assortment four to five times in recent months. Knot is adding over 50 brands and dark stores in Mumbai, while NewMe plans 2,500 to 3,500 new styles and 20 to 25 new stores over the next three to four months.

The platforms are prioritising convenience, AI-driven inventory planning and loyalty rewards rather than aggressive discounting. Zilo CEO Padmakumar Pal told Business Standard the company does not intend to compete through deep discounts, focusing instead on home trials and selection. Knot is similarly using targeted offers and rewards. NewMe will introduce 8 to 10 collection drops and scale influencer collaborations. The festive push comes as the segment competes with traditional e-commerce for a share of holiday spending.