Now Reading: Fintechs Build Rewards and Credit Services Around UPI Payments
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Fintechs Build Rewards and Credit Services Around UPI Payments
India’s fintech companies are trying to turn UPI payments into broader consumer relationships as monthly transactions cross 18 billion. The focus is shifting from processing payments to offering rewards, shopping and financial…
India’s fintech companies are trying to turn UPI payments into broader consumer relationships as monthly transactions cross 18 billion. The focus is shifting from processing payments to offering rewards, shopping and financial services within the same digital journey.
Younger users increasingly expect value from each transaction, while cashback and discount-led customer acquisition becomes costlier. Bengaluru-based POP, founded in 2023, combines UPI payments with commerce and rewards users with POPcoins redeemable across selected brands.
The opportunity may also extend to credit. UPI activity, recurring payments and spending patterns could provide behavioural signals for products aimed at users who have limited formal credit histories. A BCG and QED Investors report projects India’s fintech sector will nearly triple by 2030, supported by wider digital adoption and new use cases.
Indian Opinion Analysis
Turning payment activity into credit or personalised offers depends on consent, data quality and risk controls. RBI’s digital lending rules require regulated lenders to disclose key loan terms and restrict the misuse of customer data, while the Account Aggregator framework is designed to enable consent-based financial data sharing. Transaction frequency alone cannot establish repayment capacity, since spending patterns may change quickly and UPI usage can include payments made on behalf of others. The key signal to watch is whether fintechs can convert engagement into repeat revenue without relying heavily on cashback or taking on higher credit losses.
Source: businesstoday.in
This story was synthesised by AI from the source linked above.
