
Chennai-based agritech startup Fragaria Fruits is in talks to raise Rs 40 crore in a fresh funding round, led by Blume Ventures, with participation from existing investors including WEH Ventures and Rainmatter.…
Chennai-based agritech startup Fragaria Fruits is in talks to raise Rs 40 crore in a fresh funding round, led by Blume Ventures, with participation from existing investors including WEH Ventures and Rainmatter. The round could value the startup at Rs 160 crore post investment, sources told Inc42.

Founded in 2024, Fragaria uses indoor vertical farming to grow premium, pesticide-free strawberries year-round. The startup recently raised $2 million in seed funding and is scaling operations in Bengaluru, targeting a daily output of 120 kg of strawberries. It is also building a large-scale commercial farm near Bengaluru and developing facilities for blueberries and raspberries.
This round marks a rapid follow-on for Fragaria, coming just 10 months after its seed raise. The agritech indoor farming space in India remains niche but capital-intensive, with startups needing significant investment in controlled-environment infrastructure. Fragaria's focus on premium berries, a high-margin, import-substitution play, could attract further investor interest if unit economics prove viable. The company's next milestone will be whether it can scale Bengaluru production to meet retail demand for its Oh! Fruits brand, currently sold in select urban markets.
Source: inc42.com
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