
Online calculators now offer rough cost estimates for setting up a global capability centre (GCC) in India, replacing months of consulting work. Real estate group Embassy's Embark, NeoIntelli, ScaleGCC and Aokah are…
Online calculators now offer rough cost estimates for setting up a global capability centre (GCC) in India, replacing months of consulting work. Real estate group Embassy's Embark, NeoIntelli, ScaleGCC and Aokah are among firms providing such tools, which factor in salaries, headcount, real estate, technology and compliance costs.

Embark's calculator, the latest to launch, generates a cost model covering compensation, benefits, real estate, technology, infrastructure, compliance and one-time set-up costs. It also compares costs with the company's home market. Interested firms must log in and provide a contact to unlock detailed estimates, a representative then reaches out to discuss setting up a GCC.
Industry experts say these calculators cannibalise revenue from large consulting firms such as Deloitte, PwC, EY and KPMG, which deploy significant headcount for such work. However, they may not impact smaller boutique GCC advisory firms. A Fortune 500 chemical manufacturer compressed location shortlisting from 10 weeks to less than a week using Aokah Explorer.
The GCC boom in India has so far been driven by large global firms like JPMorgan and Walmart, which together employ over 100,000 people. The new calculators target mid-sized companies that could not afford months of consultant-led feasibility studies. With India's GCC market expected to cross $100 billion in revenue by 2030, these tools could accelerate decisions on where to set up centres, benefiting cities like Bengaluru, Hyderabad and Pune. The next signal to watch is whether the Big Four consulting firms launch their own self-serve calculators to protect their market share.
Source: livemint.com
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