Now Reading: GIVA pulls Kriti Sanon Rakhi ad after trolling, Kangana jibe
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GIVA pulls Kriti Sanon Rakhi ad after trolling, Kangana jibe
Jewellery brand GIVA has withdrawn its Rakshabandhan advertisement featuring brand ambassador Kriti Sanon after a wave of online criticism. The ad, which showed Sanon tying a rakhi to her brother while wearing…
Jewellery brand GIVA has withdrawn its Rakshabandhan advertisement featuring brand ambassador Kriti Sanon after a wave of online criticism. The ad, which showed Sanon tying a rakhi to her brother while wearing an Indo-Western bralette-style blouse, was called 'inappropriate' by many users who said it disrespected Hindu traditions.
BJP MP and actor Kangana Ranaut posted on Instagram Stories that the ad showed a woman 'tying a rakhi to your brother in your bikini/underwear' and called it 'intentionally creepy'. Sanon responded by saying the essence of festivals is not in clothes and asked 'when will we stop telling women what to wear'.
GIVA said in a statement that if the ad 'inadvertently hurt the sentiments of some sections of society, that was never our intention' and confirmed its withdrawal from all media. Sanon's sister Nupur also defended her, asking Kangana to 'respectfully evolve'.
Indian Opinion Analysis
Both NDTV articles report the same sequence of events neutrally, without adopting either the critics' or Sanon's framing. The coverage notes that the ad was pulled after criticism from social media users and Kangana Ranaut, and it includes Sanon's full defence about women's sartorial choices. The articles do not judge whether the outfit was inappropriate or whether the criticism was overblown. The story shows how a brand campaign can be reversed within days when it clashes with a section of public sentiment about religious traditions. GIVA's decision to withdraw rather than defend the ad suggests brands may prefer a quick exit over a prolonged debate on cultural norms.
Coverage: 2 sources, 2 neutral
Sources (2): ndtv.com (neutral report), ndtv.com (2) (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry.
