Now Reading: GIVA pulls Kriti Sanon Rakhi ad after Kangana Ranaut attack
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GIVA pulls Kriti Sanon Rakhi ad after Kangana Ranaut attack
Jewellery brand GIVA has withdrawn a Rakshabandhan advertisement featuring brand ambassador Kriti Sanon after social media backlash over her outfit and the inclusion of a pet dog. Actor and BJP MP Kangana Ranaut called the ad "intentionally creepy" and questioned why Sanon would "tie a rakhi to your brother in your bikini/underwear." Sanon responded that festivals are about emotion, not clothing, and criticised society for policing women's attire.
GIVA apologised on Instagram, saying it has "the highest regard for Indian culture" and withdrew the ad "out of respect" for those offended. The ad had shown Sanon in a bralette-style blouse with a skirt, tying a rakhi to her brother while their dog joined in. Sanon's sister Nupur also defended her, urging Kangana to "respectfully evolve."
Indian Opinion Analysis
The coverage across NDTV's three pieces is uniform straight reporting of a social-media backlash, an actor's response, and a brand apology. No source questions the official account or foregrounds opposition criticism. The framing is neutral-report, led by the timeline of events and the full text of statements. Critically, no piece examines whether the trolling reflects a broader pattern of moral policing or whether the brand's rapid withdrawal sets a precedent for consumer pressure. The concrete takeaway is that GIVA has withdrawn the campaign. The next flashpoint will come if Kangana Ranaut or other public figures escalate the debate before the festival.
Coverage: 3 sources, 3 neutral
Sources (3): ndtv.com (neutral report), ndtv.com (2) (neutral report), ndtv.com (3) (neutral report)
This brief was synthesised by AI from the 3 sources linked above, so one read covers every framing they carry. Methodology and corrections.
Updated: this story now draws on 3 sources.
