Now Reading: Sonu Nigam denies fake statement on Kriti Sanon ad row
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Sonu Nigam denies fake statement on Kriti Sanon ad row
Singer Sonu Nigam has denied a viral statement on the Kriti Sanon Raksha Bandhan ad row that was wrongly attributed to him. The comment was posted by an X account belonging to…
Singer Sonu Nigam has denied a viral statement on the Kriti Sanon Raksha Bandhan ad row that was wrongly attributed to him. The comment was posted by an X account belonging to another person named Sonu Nigam Singh, but was reported as Nigam's statement. The singer clarified on Instagram on Thursday, sharing a screenshot of the report and writing: 'This is not me and this has never been me!'
The confusion stems from backlash over jewellery brand GIVA's Raksha Bandhan campaign featuring Kriti Sanon. The ad, which showed Sanon tying rakhi to her brother and her pet dog, was criticised for her outfit and portrayal of the festival. GIVA has since withdrawn the ad, saying it respects Indian traditions and meant no offence.
After the singer's clarification, Sonu Nigam Singh also responded on X, urging media outlets to verify sources before attributing statements when two people share the same name.
Indian Opinion Analysis
The mix-up highlights a recurring problem in Indian entertainment journalism: social media accounts with names matching celebrities are routinely mistaken for the real person. Sonu Nigam has repeatedly said he is not on X/Twitter, yet this did not stop the misattribution. For readers, the key takeaway is verification: a public figure's official account is usually verified or linked from their own website or Instagram bio. The GIVA ad controversy itself reflects a broader tension brands face when blending traditional festivals with modern messaging. The next signal will be whether GIVA re-releases a revised ad or pivots its campaign strategy entirely.
Source: hindustantimes.com
This brief was synthesised by AI from the source linked above.
