
The Goa directorate of fisheries will sell farm-raised Asian sea bass, or chonak, at Rs 500 per kg at its estuarine fish farm in Ela Dhauji, Old Goa, on Tuesday, 27 October 2026. Sales begin at 2.30pm and continue until stocks last, on a first-come, first-served basis.

The sale is part of a pilot project on Asian sea bass cultivation aimed at supplying consumers directly at a fixed price. Deputy director of fisheries Chandrakant Velip said the rate is intended to make the produce available at a predetermined cost. Asian sea bass, also called barramundi, is valued for its firm, mild-flavoured flesh. The department has not announced the total quantity for the day.
The price is fixed at Rs 500 per kg, well below the market rate for chonak, effectively making it a subsidy for consumers in Old Goa. The pilot project tests whether direct farm-to-consumer sales can bypass middlemen, but the department has not disclosed production costs or the quantity available, so the programme’s scale and sustainability remain unclear. Whether the stock lasts an hour or the whole afternoon will signal consumer demand and the viability of expanding the pilot across other estuarine farms in Goa.
Source: timesofindia.indiatimes.com
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