
Dhanteras has seen a surge in demand for silver items in Delhi’s jewellery market, driven by high gold prices. Customers are showing strong interest in silver coins, particularly the 10-gram denomination, along with Lakshmi-Ganesh idols and ritual utensils.
Traders report that buyers on a budget are choosing silver as a better alternative to gold jewellery. The tradition of purchasing silver coins for Dhanteras and Diwali continues to sustain demand every year.
Silver idols of Lakshmi-Ganesh and puja items such as plates, bowls and glasses are also in demand. The market offers coins in 5, 10, 20 and 50 gram options.
The shift to silver on Dhanteras signals a direct impact of gold price levels on consumer behaviour in the festive season. Budget-conscious buyers are prioritising religious tradition over investment in higher-cost metal, which benefits silver sellers but may pressure gold jewellery volumes. The source leaves unaddressed whether this substitution is temporary or marks a longer trend. The next indicator will be how silver coin and idol sales compare with last year's figures once traders tally the full Dhanteras sales.
Source: amarujala.com
This brief was synthesised by AI from the source linked above. Methodology and corrections.