Now Reading: GS Caltex India relaunches Kixx lubricant brand with new look
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GS Caltex India relaunches Kixx lubricant brand with new look
GS Caltex India has unveiled the refreshed global identity of its flagship lubricant brand, Kixx, in India as part of a global brand evolution after two decades. The rebranding was announced in…
GS Caltex India has unveiled the refreshed global identity of its flagship lubricant brand, Kixx, in India as part of a global brand evolution after two decades. The rebranding was announced in Bengaluru on July 31, 2026.
The updated identity features a modernised logo and the new slogan, 'Lubricating the Future.' CEO and Managing Director Vijay Savant said the refresh underscores Kixx's commitment to delivering high-performance lubricant solutions for India's evolving mobility and industrial sectors.
The new branding will be introduced across products and customer touchpoints in phases.
Indian Opinion Analysis
This rebranding comes as the Indian lubricant market, valued at over Rs 15,000 crore, sees rising competition from both global majors and local players. GS Caltex, a joint venture between South Korea's GS Caltex and India's Hindustan Petroleum, is betting on the Kixx brand to capture a larger share in the fast-growing automotive and industrial segments. The company's phased rollout will likely target the more than 200 million two-wheeler owners and expanding industrial base. The next step to watch is how quickly the new branding reaches retail shelves across India's Tier-2 and Tier-3 cities.
Source: thehansindia.com
This story was synthesised by AI from the source linked above.
