
Japanese tyre major Yokohama plans to expand its passenger car tyre production in India from 45 lakh units to 63 lakh units over the next two to three years, driven by rising…
Japanese tyre major Yokohama plans to expand its passenger car tyre production in India from 45 lakh units to 63 lakh units over the next two to three years, driven by rising replacement-market demand. Nitin Mantri, the company’s co-COO, said India is Yokohama’s fourth-largest market after Japan, the US and China. The company runs plants in Bahadurgarh, Haryana, and Visakhapatnam, Andhra Pradesh.

Yokohama India is also in talks with Japanese and Indian automakers to expand its original equipment business, targeting only premium and high-end vehicle segments. It currently gets only 2-3 per cent of revenue from OEMs and aims to reach 10 per cent in five years. MD Harinder Singh said the aftermarket remains the main focus. The company introduced the new Geolandar X-CV tyre range for crossover and premium SUVs, available in 32 sizes.
Claims of India becoming a ‘premium tyre battleground’ need a pinch of salt. The 18 per cent CAGR Yokohama cites is from a small base, and its new OEM focus is only 10 per cent of business in five years. The real test: will Yokohama’s replacement-market dominance survive as Chinese budget tyres enter at lower price points? Watch the price gap between Geolandar range and competitors in the 16-inch segment.
Sources (2): thehindu.com, auto.economictimes.indiatimes.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.