Now Reading: Hettich opens first East India store in Bhubaneswar
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Hettich opens first East India store in Bhubaneswar
German furniture fittings maker Hettich has launched its first Hettich Exclusive (HeX) store in eastern India, in Bhubaneswar, Odisha. The outlet offers customers a hands-on experience with the company's German-engineered furniture fittings,…
German furniture fittings maker Hettich has launched its first Hettich Exclusive (HeX) store in eastern India, in Bhubaneswar, Odisha. The outlet offers customers a hands-on experience with the company's German-engineered furniture fittings, architectural door hardware, furniture lighting, and built-in kitchen appliances, all under one roof.
The store also provides Hettich's Free Design Services, where in-house experts help customers plan bespoke furniture solutions from concept to execution. The launch is part of Hettich's broader strategy to expand its HeX retail network across India this year.
Rahul Thakkar, Director, Sales, Hettich India and SAARC, said Bhubaneswar marks an important milestone as the brand brings experiential touchpoints to eastern India for the first time. The company, which celebrates 25 years in India this year, is a 138-year-old family-owned German brand with a global turnover exceeding 1.5 billion euros.
Indian Opinion Analysis
Hettich's move into eastern India follows its established presence in metros like Delhi-NCR, Mumbai, and Bengaluru, where its HeX stores and experience centres have driven growth in the organised furniture fittings segment. The company competes with brands like Hafele and Blum in a market where the unorganised sector still holds a large share, but rising demand for modular kitchens and fitted wardrobes is shifting buyers to branded solutions. The Bhubaneswar store, located in the fast-growing Pahala area, targets homebuyers in a city seeing a surge in real estate development. Hettich's next expansion move could signal how deeply it plans to penetrate tier-2 cities in the east, where per-capita spending on interior solutions is lower but growing faster than in saturated western markets.
Source: theprint.in
This story was synthesised by AI from the source linked above.
