Now Reading: Himesh Reshammiya rejects films without romantic songs
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Himesh Reshammiya rejects films without romantic songs
The Story in Brief
Composer Himesh Reshammiya has revealed he turns down films that lack a romantic track, stating such songs get 10 times more views. In separate interviews, he said his brand creates an expectation for romantic numbers and he is clear about only composing for projects that feature them.
Reshammiya also detailed his music label model, under which he insists on buying the film's music rights even while forgoing his composing fee. He said he lost out on several films due to this non-negotiable condition but is not insecure about it. His firm, Himesh Reshammiya Melodies, was founded in 2021.
He has two releases in November 2026: Sooraj Barjatya's Yeh Prem Mol Liya and Aditya Datt's Gunmaaster G9, for both of which he is the sole music composer. Three songs from the former and two from the latter have been released so far.
Indian Opinion Analysis
The Indian Express frames the story as a business strategy piece, focusing on Reshammiya's non-negotiable music rights model and the films he lost, while Bollywood Hungama frames it as a brand-driven creative choice, emphasising his rejection of non-romantic films. Both sources quote him saying romantic songs perform 10 times better and that he expects to deliver them. The key difference is in emphasis: the Express leads with the rights condition and lost opportunities, presenting the romantic-song rule as part of a larger commercial framework, while Bollywood Hungama leads with the romantic-song rejection as a standalone brand stance. Neither source critically examines the commercial implications for producers. The balanced reading is that Reshammiya enforces both a creative and a business condition on his collaborations, and both are non-negotiable.
Neither source names any specific film he rejected for lacking romantic songs. Both report he has two films releasing in November 2026.
Coverage: 2 sources, 2 neutral
Sources (2): indianexpress.com (neutral report), bollywoodhungama.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
