Now Reading: IIM Lucknow, TeamLease launch executive brand management programme
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IIM Lucknow, TeamLease launch executive brand management programme
The Indian Institute of Management (IIM) Lucknow and TeamLease EdTech have launched an 11-month Executive Programme in Brand Management for working professionals. The course comprises 132 learning hours, including 114 hours of live online learning and an 18-hour three-day campus immersion at IIM Lucknow.
The curriculum covers consumer insights, brand strategy, integrated communications, digital marketing, e-commerce, performance marketing, customer lifecycle management, digital consumer psychology, brand storytelling, social media and influencer branding, marketplace and quick-commerce strategy, omnichannel growth, and AI-driven marketing. It also links brand decisions with unit economics, profitability, financial planning, valuation, governance, and cross-functional leadership.
The programme is open to graduates, diploma holders, and postgraduates. Selection is based on academic and professional background and experience. Participants who meet the requirements will receive a Certificate of Successful Completion from IIM Lucknow. Admissions for the upcoming cohort are now open.
Indian Opinion Analysis
Both sources report the launch identically, with neutral factual coverage and no divergence in framing. The Indian Express and The Hans India lead with the same structure: programme details, learning hours, curriculum, eligibility, and admissions. Neither outlet adds political or ideological commentary, omits a significant fact, or adopts a critical or favourable stance toward IIM Lucknow or TeamLease. The uniform reporting means the story carries no editorial slant from either source. Admissions for the upcoming cohort are now open, as both outlets state.
Coverage: 2 sources, 2 neutral
Sources (2): indianexpress.com (neutral report), thehansindia.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
