
Reliance Digital is offering the Apple iPhone 17 Pro at an effective price of Rs 56,990, but buyers must combine an in-store discount, exchange benefits and bank cashback to reach that price, NDTV Profit reported on Monday, 19 October.

Meanwhile, Times Now on Wednesday, 21 October, compared festive deals on the iPhone 17 Pro Max across Amazon, Flipkart and Reliance Digital. On Reliance Digital, the 256 GB model has an MRP of Rs 1,49,900, after an instant discount of Rs 9,910, exchange value up to Rs 55,000 plus an additional exchange bonus of Rs 10,000, and a cashback of Rs 3,000, the effective price comes to Rs 71,990. Amazon lists the Pro Max at Rs 1,44,900 with exchange up to Rs 37,600, and Flipkart sells at MRP with Rs 6,000 off for HDFC card users and exchange up to Rs 71,650. All offers depend on device value, bank card eligibility and combination of discounts, and are available only at Reliance Digital physical stores.
The two articles cover separate price announcements for different iPhone models. NDTV Profit reports a single offer from Reliance Digital on the iPhone 17 Pro, quoting an effective price of Rs 56,990. Times Now compares festive deals across three platforms for the iPhone 17 Pro Max, stating Reliance Digital's best effective price for that model at Rs 71,990 after exchange, cashback and discount. The outlets do not conflict because they discuss different products, no shared fact requires reconciliation. A balanced reading notes that the lower price cited by NDTV Profit applies to the Pro, not the Pro Max, and that Reliance Digital's offers require in-store purchase, maximum exchange value based on an iPhone 15 Pro, and combined bank and store benefits, as Times Now reports.
Coverage: 2 sources, 2 neutral
Sources (2): ndtvprofit.com (neutral report), timesnownews.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
Update, 21 October 2026: this story now draws on 2 sources.