
Karur Vysya Bank (KVB) plans to grow its personal loan book to Rs 1,500-2,000 crore through its partnership with digital lending platform Axio and Amazon's buy-now-pay-later (BNPL) customer base. Managing director B…
Karur Vysya Bank (KVB) plans to grow its personal loan book to Rs 1,500-2,000 crore through its partnership with digital lending platform Axio and Amazon's buy-now-pay-later (BNPL) customer base. Managing director B Ramesh Babu said the bank's BNPL portfolio, which previously reached around Rs 1,200 crore, currently stands at about Rs 700 crore.

KVB has built around 90 lakh customers through the BNPL arrangement, which the bank sees as a base for offering personal loans and credit cards. Amazon's acquisition of Axio has temporarily slowed the partnership's scaling, but Babu expects the transition to be completed in about three months, after which the bank will engage with Amazon on the next phase.
The bank also plans to use repayment histories of existing BNPL customers to offer them direct personal loans and credit cards. Babu said even 1-2% of the customer base getting credit cards could add around two lakh customers. KVB has also integrated with the Reserve Bank-backed Unified Lending Interface (ULI), aiming to run a lending product end-to-end on the platform within three months.
KVB is betting on a captive digital customer base that most traditional lenders lack. With 90 lakh BNPL customers and repayment histories, the bank has a low-cost acquisition funnel for higher-margin personal loans and credit cards. The key risk is execution: the Axio-Amazon transition has already slowed growth, and scaling credit cards to a mass BNPL base carries higher fraud and default risk, which is why KVB is starting with a closed-user group. The next milestone is the transition's completion in roughly three months, after which KVB's ability to convert even 1-2% of that base into credit card customers will test the model's profitability.
Source: bfsi.economictimes.indiatimes.com
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