Now Reading: Kriti Sanon Rakhi ad sparks Kangana row over bralet
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Kriti Sanon Rakhi ad sparks Kangana row over bralet
Kriti Sanon’s jewellery ad for Giva, showing her in an ivory bralet-skirt combo tying a Rakhi on her brother and pet dog, has triggered a social media storm. BJP MP and actor Kangana Ranaut called the look 'intentionally creepy', saying Sanon wore 'undergarments' for a traditional festival. German actor Suzanne Bernert and other users also criticised the outfit as inappropriate for Rakshabandhan.
Shiv Sena (UBT) MP Sanjay Raut dismissed Ranaut's remarks, telling reporters not to take 'that woman MP' seriously. Social media users split between those defending Sanon’s choice of clothing and those objecting to tying a Rakhi on a pet. Sanon has not commented. The Federal reports the ad is the latest in a series of festival campaigns, including past Tanishq and Fabindia ones, that drew right-wing backlash for inclusiveness themes.
Indian Opinion Analysis
Both sources are from The Federal but offer distinct framings. The first source leads with a polemical cultural critique, framing the backlash as intolerance toward inclusiveness and casting critics as 'right-wing brigade' and 'puritans'. The second, using PTI copy, presents the dispute as a straightforward clash between tradition and modernity, quoting both sides, Kangana Ranaut’s 'creepy' label alongside Sanjay Raut’s retort, without the editorialising. The first omits Raut’s counter and dwells on past ad boycotts, the second strips the event of historical context. A balanced reading sees a familiar social-media firestorm over a festival ad, not a national crisis. Giva’s sales response, if any, will indicate commercial impact.
Coverage: 2 sources, 2 neutral
Sources (2): thefederal.com (neutral report), thefederal.com (2) (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
Updated: this story now draws on 2 sources.
