Now Reading: Lava launches Aura Curve 5G at Rs 23,999 in India
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Lava launches Aura Curve 5G at Rs 23,999 in India
The Story in Brief
Lava on Wednesday (October 21, 2026) launched the Aura Curve 5G in India, priced at Rs 23,999 for the 6GB RAM and 128GB storage variant. The phone features a 6.67-inch FHD+ 3D curved AMOLED display with 120Hz refresh rate, a 6,000mAh battery with 45W fast charging support, and a rear mini screen for notifications and custom messages. It is powered by a MediaTek Dimensity 7100 processor and runs on Android 16 with Lava's Vayu AI assistant.
The Aura Curve 5G comes with a 50MP Sony IMX752 main camera and a 13MP front camera. It is available in Ambar Blue and Him Silver colours with vegan leather back, sold through Lava's offline retail stores across India. The phone offers IP64 dust and splash resistance, an in-display fingerprint scanner, and Lava's Free Service @ Home program. It is similar to the Virat Curve launched in September 2026 for online markets.
Indian Opinion Analysis
All nine sources report the Lava Aura Curve 5G launch with near-identical facts: price Rs 23,999, 6.67-inch curved AMOLED display, 6,000mAh battery, MediaTek Dimensity 7100 chipset, 50MP main camera, and availability through offline stores. This is uniform coverage with no political or ideological slant. The only variation is depth, fonearena.com and cnbctv18.com include an executive quote and additional details like MIL-STD-810H certification and AnTuTu scores, while gadgets360.com and gsmarena.com keep reports brief. The launch expands Lava's curved-display lineup after the Virat Curve, targeting the offline segment specifically. No next step is named beyond immediate availability.
Coverage: 9 sources, 9 neutral
Sources (9): thehindu.com (neutral report), gadgets360.com (neutral report), aajtak.in (neutral report), tv9hindi.com (neutral report), gsmarena.com (neutral report), fonearena.com (neutral report), digit.in (neutral report), businesstoday.in (neutral report), cnbctv18.com (neutral report)
This brief was synthesised by AI from the 9 sources linked above, so one read covers every framing they carry. Methodology and corrections.
