Now Reading: Love And War theatrical rights sold for Rs 300 crore
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Love And War theatrical rights sold for Rs 300 crore
The Story in Brief
Sanjay Leela Bhansali's upcoming film Love And War has had its global theatrical rights sold for Rs 300 crore, according to a Bollywood Hungama report cited by Times Now and 123Telugu. Pen Marudhar acquired the rights after a bidding war among several industry players. A source quoted in the report said Bhansali secured strong value for the project and that Pen Marudhar is confident of recovering the investment.
The film stars Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, and is scheduled for release on 21 January 2027 in Hindi, Tamil and Telugu. 123Telugu reported that Bhansali is planning to launch the teaser around Diwali and that it may be attached to Ramayana prints. Rediff.com focused on Alia Bhatt's cabaret-inspired look from the film, which was unveiled alongside Ranbir Kapoor's retro avatar.
Update, 3 October 2026: Rediff.com has also reported on Love And War but focused on Alia Bhatt's cabaret-inspired look, without mentioning the Rs 300 crore theatrical rights deal. Times Now and 123Telugu both continue to report the deal figure from the Bollywood Hungama report. All sources confirm the 21 January 2027 release date.
Indian Opinion Analysis
Times Now and 123Telugu both report the Rs 300 crore theatrical rights deal, citing the same Bollywood Hungama report, with uniform coverage on the figure and Pen Marudhar's acquisition. Rediff.com does not mention the rights deal at all, instead covering the character looks, particularly Alia Bhatt's cabaret-inspired avatar. The three outlets agree on the 21 January 2027 release date and the cast. A balanced reading confirms the deal as the central business news, while the look reveals add visual context ahead of the teaser expected around Diwali.
Coverage: 3 sources, 3 neutral
Sources (3): timesnownews.com (neutral report), 123telugu.com (neutral report), rediff.com (neutral report)
This brief was synthesised by AI from the 3 sources linked above, so one read covers every framing they carry. Methodology and corrections.
