Now Reading: Luxury hotel groups expand wellness resorts across India and overseas
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Luxury hotel groups expand wellness resorts across India and overseas
Luxury hotel groups expand wellness resorts across India and overseas
Indian luxury hotel companies are stepping up investments in wellness tourism as travellers spend more on such experiences. EIH, The Oberoi Group’s flagship company, has partnered with Bhartiya Hospitality to develop 20…
The Story in Brief
Indian luxury hotel companies are stepping up investments in wellness tourism as travellers spend more on such experiences. EIH, The Oberoi Group’s flagship company, has partnered with Bhartiya Hospitality to develop 20 luxury lifestyle resorts in India and international destinations. Indian Hotels Company is expanding its Atmantan brand after acquiring a 51% stake in its owner, Sparsh Infratech, last year.
Developers are adding wellness centres to hospitality and residential projects in destinations including Goa, Dehradun, Kerala, Tirupati, Hyderabad and Coorg. Industry advisers told The Economic Times that wellness guests often stay longer and spend more on accommodation and related services. IHCL’s planned Atmantan destination in Hyderabad will have 100 rooms across 50 acres.
The Indian Opinion
The easy story is that every luxury project with a spa will become a profitable wellness retreat. That is not yet proven. Longer stays and higher ancillary spending may support the case, but operators still need strong occupancy, trained staff and repeat customers. The real test will be whether these new resorts can sustain demand beyond launch promotions, especially across 20 Oberoi-linked properties and IHCL’s expanding Atmantan network.
Source: economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
