
PhysicsWallah has announced PW Shiksha Mahotsav, a three-day sale from 1 to 4 October 2026 on its PW Store, offering discounts of up to 98% on books for JEE, NEET, UPSC, SSC,…
PhysicsWallah has announced PW Shiksha Mahotsav, a three-day sale from 1 to 4 October 2026 on its PW Store, offering discounts of up to 98% on books for JEE, NEET, UPSC, SSC, Banking, GATE, Railway and other competitive exams. Prices start at Rs 9, Rs 29 and Rs 49.

The inaugural edition will transform the PW studio into a live 'Shiksha Mela' with category-specific stalls, deals and live interactions, integrated into the PW Store. PW Chief Content Officer Pankaj Sijairya said the event aims to remove cost as a barrier to quality study material, covering major exam categories so resources remain accessible to all students.
The company describes the event as a first-of-its-kind education festival that students and parents can look forward to annually. The sale runs exclusively on the PW Store platform.
PhysicsWallah listed on NSE and BSE in November 2025, making it one of the few edtech companies to go public. The PW Shiksha Mahotsav strategy mirrors a retail flash-sale model in education, attempting to drive app and platform engagement during a competitive exam prep season. For students, discounts of up to 98% on books can reduce annual preparation costs by several thousand rupees, a meaningful saving given that a typical JEE or NEET book set costs Rs 1,500, Rs 3,000. The event will test whether an edtech platform can replicate the urgency of a consumer goods sale to push study material volumes. The sale closes on 4 October.
Source: tribuneindia.com
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