Now Reading: Mahindra Thar OG unveiled in Srinagar at Rs 10.32 lakh
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Mahindra Thar OG unveiled in Srinagar at Rs 10.32 lakh
Encash Automotive Pvt. Ltd., the authorised Mahindra & Mahindra dealership, unveiled the Thar OG at its Athwajan showroom in Srinagar on Saturday, 10 October 2026. The vehicle was launched by Qazi Irfan, Regional Transport Officer (RTO), Kashmir, and Arshad Qadri, Divisional Head of J&K Bank, in the presence of CEO Maham Rouf and other officials.
The Thar OG succeeds the three-door Thar introduced in 2020. It retains the iconic boxy design while incorporating the M_Glyde 4G platform, PENTALINK suspension, DAVINCI damping technology, an electronic locking differential, and multiple terrain modes. The ex-showroom price starts at Rs 10.32 lakh. J&K Bank is offering financing facilities for customers.
Indian Opinion Analysis
Both greaterkashmir.com and kashmirlife.net report the event in identical neutral-report fashion, leading with the unveiling and listing the same officials, features, and price. The only difference is the order of the opening phrases. The coverage is uniform straight reporting with no discernible slant. The introduction of the Thar OG, priced from Rs 10.32 lakh, marks a new phase for the three-door SUV in the Kashmir market, with dealership Encash Automotive now operating across four locations in the valley.
Coverage: 2 sources, 2 neutral
Sources (2): greaterkashmir.com (neutral report), kashmirlife.net (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
