MIB tells OTT platforms to show drug warning in narcotic scenes

The Ministry of Information and Broadcasting has asked OTT platforms to display an on-screen warning during scenes depicting narcotic drug use. The warning, dated August 24, 2026, reads: "Illicit Narcotics Destroy Health…

The Ministry of Information and Broadcasting has asked OTT platforms to display an on-screen warning during scenes depicting narcotic drug use. The warning, dated August 24, 2026, reads: "Illicit Narcotics Destroy Health and Guarantees Imprisonment. Say No to Drugs." It must appear in a clear, legible and prominent manner, according to a report.

MIB tells OTT platforms to show drug warning in narcotic scenes

The OTT advisory follows a similar August 20 directive to private satellite television channels, which requires the same disclaimer at appropriate intervals across all programmes including general entertainment and non-news content. That advisory applies from the date of issuance.

The latest directive builds on a November 2024 advisory that asked OTT platforms to avoid glamorising drug use, comply with the NDPS Act, and use content classification and disclaimers. The August 24 advisory adds a specific on-screen warning during relevant scenes, though MediaNama reports it could not independently verify the document on MIB's website.

Indian Opinion Analysis

The MIB is extending a public-health messaging template from television to streaming, but the enforcement path for OTT remains unclear. Television falls under the Cable Television Networks Rules, 1994, with a clear Programme Code and a grievance mechanism. OTT platforms operate under Part III of the Information Technology Rules, 2021, where the ministry can issue advisories but compliance is self-regulatory through industry bodies. A June 2025 stakeholder consultation on anti-tobacco warnings for OTT flagged technical concerns about non-skippable fixed-duration messages disrupting user experience. The ministry has not yet issued technical specifications for the drug warning. Industry reaction and any formal MIB circular will signal how this advisory translates into practice.


Source: medianama.com

This brief was synthesised by AI from the source linked above.

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