
Nitro Commerce has publicly launched Nitro Apps, an AI platform that lets Shopify merchants build private applications by describing what they need in natural language prompts. The tool, unveiled at Inc42's D2C…
Nitro Commerce has publicly launched Nitro Apps, an AI platform that lets Shopify merchants build private applications by describing what they need in natural language prompts. The tool, unveiled at Inc42's D2C & Retail Summit 2026, is designed to replace the costly and time-consuming process of custom software development with what the startup calls 'vibe coding'. Merchants keep ownership of the code, and the app stays private to their store.

During the launch, CEO Umair Mohammad demonstrated how a prompt for 'a few discount-giving games' led Nitro Apps to build two games in six hours at a cost of $44, claiming conventional development would require four developers and a month. The platform can also create tools for GST reconciliation, loyalty programmes and other backend workflows. Over 700 applications were built during the private beta, and Mohammad said the goal is to make custom software as accessible as off-the-shelf apps for Shopify merchants.
Shopify India merchants, who number over a million, face a chronic problem: the app marketplace is built for global use, so Indian-specific needs such as GST reconciliation or multi-currency billing rarely have a polished off-the-shelf solution. Custom development is priced out of reach for most small sellers. Nitro's bet is that prompt-based coding collapses that barrier. The platform's real test is not just whether it works but what it costs at scale: the demo figure of $44 for a six-hour build is cheap, but usage charges, API call fees and Shopify's own transaction levies could erode that edge. A merchant burning Rs 200 a month on a custom app that replaces four paid apps may find the maths favourable, but Indian stores running thinner margins than US peers will be watching the full pricing disclosure closely.
Source: inc42.com
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