
Eternal, the parent company of Zomato and Blinkit, has spun out its enterprise AI platform Nugget into a separate legal entity via a slump sale for Rs 35 crore. Nugget, launched 18…
Eternal, the parent company of Zomato and Blinkit, has spun out its enterprise AI platform Nugget into a separate legal entity via a slump sale for Rs 35 crore. Nugget, launched 18 months ago, closes one enterprise deal every week with zero spend on ads or marketing.

In its first full year, Nugget posted revenue of Rs 7.2 crore, a fraction of Eternal’s group revenue of over Rs 20,211 crore. Its customers now include large banks, insurers, and even Swiggy, Zomato’s biggest food delivery rival. The venture was originally built to solve customer support and sales problems within Zomato before being opened to external clients in February 2025.
The spin-off of Nugget is being painted as a bold new growth engine for Eternal, but the numbers invite caution. Rs 7.2 crore in revenue against the group’s Rs 20,211 crore is barely a rounding error. The narrative that internal tools can smoothly become enterprise products is seductive but unproven at scale. Nugget now enters a crowded market where incumbents have deep sales teams and years of client trust. The real test will be whether it can grow revenue tenfold in the next two years without burning cash on marketing.
Source: inc42.com
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